Description
Sō Labs is a team of Chicago based watch dudes striving to put the fun(k) back into telling time.
SŌ ~ translates to ‘beginning,‘ ‘creativity‘ and 'layer' in Japanese. It was perfectly fitting for what we're aiming to do with the timepieces: create playful beauty through the layering of color and transparency. Our dials are text logo free so the focus remains on the design.
LABS ~ innovation requires hypothesizing, tinkering and experimentation; all processes which we've put in place to launch our LAYER ONE LAYER TWO Series.
Each model we release will remain in limited quantities because Exclusivity is Never One-Dimensional.
Obsidian Frost
Rich obsidian blacks, a frosted blue, pops of bubblegum, and a hint of rose.
Comes with a bead-blasted DLC 316L stainless steel quick release bracelet and 20mm Veblenist Candi Suede strap with Sō Labs buckle, all packaged within a custom membrane packaging. Each watch is uniquely numbered.
40mm Case | 42mm Lug to Lug | Swiss SW220-1 Automatic | 10ATM | 316L Stainless Steel DLC Bead Blasted | 11mm case height (12.95 including domed sapphire crystal)
The Layer Two Series repurposes the day/date complication to serve a purely aesthetic experience of 217 unique dial combinations for constant funk on the wrist.
Iron Flamingo
Soft iron gray, gentle flamingo pinks, shadows of black, and a trickle of white.
Comes with a polished 316L stainless steel quick release bracelet and 20mm Veblenist Wolf Grey Nubuck strap with Sō Labs buckle, all packaged within a custom membrane packaging. Each watch is uniquely numbered.
40mm Case | 42mm Lug to Lug | Swiss SW220-1 Automatic | 10ATM | 316L Polished Stainless Steel | 11mm case height (12.95 including domed sapphire crystal)
The Layer Two Series repurposes the day/date complication to serve a purely aesthetic experience of 217 unique dial combinations for constant funk on the wrist.
Iced Oatmeal
Icy reflections of blue, freshly milled oats, pink lemonade, and a sweep of white.
Comes with a brushed 316L stainless steel quick release bracelet and 20mm with Sō Labs buckle, all within custom membrane packaging. Each watch is uniquely numbered.
40mm Case | 42mm Lug to Lug | Swiss SW220-1 Automatic | 10ATM | 316L Brushed Stainless Steel | 11mm case height (12.95 including domed sapphire crystal)
The Layer Two Series repurposes the day/date complication to serve a purely aesthetic experience of 217 unique dial combinations for constant funk on the wrist.
Charcoal Fog
Smudges of charcoal, a dusting of gray fog, creamy froth, and the faintest lavender.
Comes with a bead blasted 316L stainless steel quick release bracelet and 20mm Veblenist Apollo Gray strap with Sō Labs buckle, all within custom membrane packaging. Each watch is uniquely numbered.
40mm Case | 42mm Lug to Lug | Swiss SW220-1 Automatic | 10ATM | 316L Bead Blasted Stainless Steel | 11mm case height (12.95 including domed sapphire crystal)
The Layer Two Series repurposes the day/date complication to serve a purely aesthetic experience of 217 unique dial combinations for constant funk on the wrist.
Plum Punch
Juicy plum purples, poppy pink punch, shavings of lemon, and a sprig of mint.
Comes with a brushed 316L stainless steel quick release bracelet and 20mm Veblenist Coastline Suede strap with Sō Labs buckle, all within custom membrane packaging. Each watch is uniquely numbered.
40mm Case | 42mm Lug to Lug | Swiss SW220-1 Automatic | 10ATM | 316L Brushed Stainless Steel | 11mm case height (12.95 including domed sapphire crystal)
The Layer Two Series repurposes the day/date complication to serve a purely aesthetic experience of 217 unique dial combinations for constant funk on the wrist.
